1. Top of Mind Awareness (TOMA): TOMA owns the space that your product or service occupies between your prospects ears. That way, when they're ready to buy they think of you first. You can use LinkedIn to maintain top of mind awareness with your customers, prospects, and network. Once set up it's pretty simple and takes very little time. You just have to consistentily post content that is of value to your desired audience to maximize the results.
2. Real Time Knowledge: How else are you going to find out if a connection changed jobs, won a new award, joined a new group or found a new interest? With all the new updates, this opens up for a conversation with a prospect or solid potential contact.
3. Ease of Use: If you work off the social platform Hootsuite.com, updates and tweets can be scheduled in advance, thus allowing you to control when a post is created. My good friend Kyle Lacy, who is a recognized thought leader in the social space, creates several posts between 5-7am. Because time is of the essence for Kyle, he posts in advance and schedules the updates throughout the day.
2. Real Time Knowledge: How else are you going to find out if a connection changed jobs, won a new award, joined a new group or found a new interest? With all the new updates, this opens up for a conversation with a prospect or solid potential contact.
3. Ease of Use: If you work off the social platform Hootsuite.com, updates and tweets can be scheduled in advance, thus allowing you to control when a post is created. My good friend Kyle Lacy, who is a recognized thought leader in the social space, creates several posts between 5-7am. Because time is of the essence for Kyle, he posts in advance and schedules the updates throughout the day.
No comments:
Post a Comment