How Employers View Your Online Presence

Having a strong online presence is important for a job search. It’s more than likely a potential employer is going to “Google” your profile to see what they can find on Facebook and LinkedIn. Here’s five tips to creating the right perception in an online world.

1. Posting personal crap. Don’t raise a “red flag” to employers for constantly posting (rants, funny videos, etc.) every hour onto your Facebook page. Employers will see this as a distraction cutting into work time. By the way, I’m not talking about power users who understand how to leverage social media for their business or job function.
2. Build up endorsements on LinkedIn. If 99+ people endorse you for “finance”, it’s fair to say you're competent in this field. 
3. Username: If your Twitter handle is inappropriate or a little too cutesy (iLuvFluffyKittens), change it. 
4. Showcase your past accomplishments. Putting up published research papers, company projects, volunteering services, and certifications online allows recruiters to have a clearer picture of your competence. 
5. Keep learning. New technology, new tactics and new information are always coming. Invest in yourself and your blog, personal brand, and stay on top of new trends.