Are you tired of searching for a job for the past few months? The problem is that you’re looking rather than targeting. I would tell anyone who’s been out of work for two or three months should pick five targets — the places where you want to go work.
Once you have a list of employers, research each one and its competitors, looking for problems and opportunities. Brainstorm for ideas and solutions, which you can turn into a white paper or a Prezi presentation. Then, tap your network to arrange meetings with executives at your target employers, where you can deliver your findings. Also explore your base of contacts on LinkedIn and leverage those contacts that have inroads to those specific employers.
The moment you sit across from an executive and discuss the profits or productivity you can increase for their company, you are transformed. You change from being a job seeker, which is a position of weakness, into a problem solver, a position of strength. In fact, you may never go on another job interview again. Instead, you’ll be having business meetings with executives who are eager to hear your ideas.
Employers are people, too. And while most don’t like to be sold on the idea of hiring more staff, they still love to buy. Point out — specifically — that you can produce $1.00 in profits for every 35 cents you’re paid in wages, for example. When you do this, you’re selling money at a discount.
Now, what employer wouldn’t want to buy that?
(Excerpt taken from Jeffrey Gitomer on job search tips)
