Gear Doesn't Matter

In business, too many people obsess over tools, software tricks, scaling issues, fancy office space, lavish furniture, and other frivolities instead of what really matters. And what really matters is how to actually get customers and make money. It's not the gear that matters.

It's like all those amateur golfers that think they need expensive clubs. But it's the swing that matters, not the club. Give Tiger a set of cheap clubs and he'll still destroy you. Equipment can be used as a crutch. Everyone doesn't want to put in the hours on the driving range so they spend a ton in the pro shop.

So are you that business owner who spends on gear that doesn't impact the bottom line?

Excerpt taken from the book entitled Rework. Probably the most practical business read in the last two years. Excellent down to earth content. A must read.

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Chop Wood, Carry Water

Phil Jackson once used an old Buddist quote, "chop wood, carry water" during a pre game speech in the NBA Finals. To me this meant that you must stick to the basics, work hard, play your role, and not make it more complicated than it has to be. Just like in sales, you generate activity consistently in the marketplace by practicing the fundamentals. Those basics include an early morning networking events, late night homework for a presentation, and following up with a gutsy phone call to a major customer. Those not so sexy moments in our professional careers usually make all the difference in the long run because you've mastered the fundamentals. So the next time to hit a wall, remember to chop wood, and carry water.

"And let us not grow weary, in due time you shall reap a harvest if you don't lose heart" - Galatians 6:9