A few weeks back I had the chance to attend the Dreamforce event in San Francisco. One of the highlights from the conference was listening to the keynote speaker. Google Executive Chairman and former CEO Eric Schmidt said technology is at a crossroads and the next game changing shift will comprise of mobile, local and social technologies and will create an environment that unfolds in true real-time.Companies that do not become Social Enterprises will not survive this economic cycle. Becoming a Social Enterprise is, however, more than just having a Facebook page or a Twitter account. It is a transformation in how your business thinks, decides, works and collaborates. Brought into the enterprise by the Gen Y generation, social media has since redefined relationships within, between and among enterprises from the bottom up.
It was, however, the Millenniums who forced enterprises on the path of change. As they entered the workforce en mass, their refusal to use non-Googlesque technology and blindly follow processes dictated by corporate systems was the spark of the revolution. The rise of mobile as the new computing platform fueled the transformation to the Social Enterprise.
Not every company is ready to become a Social Enterprise. How can you tell if you’re ready? Does your company see social media and mobile as a way to help people do their job faster and easier?
